What Marketers Want from a Twitter Reimagined by Musk

 

Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described “free speech absolutist.” Something which makes that calculus easier? For most advertisers, Twitter wasn’t a “must buy” platform to begin with, as it lacks the performance…

​ Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described “free speech absolutist.” Something which makes that calculus easier? For most advertisers, Twitter wasn’t a “must buy” platform to begin with, as it lacks the performance… 

Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described “free speech absolutist.” Something which makes that calculus easier? For most advertisers, Twitter wasn’t a “must buy” platform to begin with, as it lacks the performance…

​ Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described “free speech absolutist.” Something which makes that calculus easier? For most advertisers, Twitter wasn’t a “must buy” platform to begin with, as it lacks the performance… 

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